Choosing the proper trade show booth display & exhibit for your organization are critical selections in your usual marketing success. But as soon as you’ve made those choices, have you ever considered which area on the display ground may get you the maximum bang for your buck? After all, regardless of what display organizers inform you, not all showcase areas are created equal. Some areas at the display ground virtually assure a hectic booth, even as others leave you feeling a chunk empty. Here’s a breakdown of what to search for in a trade show booth display & exhibit in the USA showcase area and a few pitfalls you’ll need to avoid.